With the promise of better customer service.
Comcast has struck a big online retail partnership.
The media conglomerate has begun selling its Xfinity TV, phone, and Internet services through Amazon AMZN -0.45% . Comcast’s CMCSA 0.77% service bundles are available through Amazon.com’s recently debuted Amazon Cable Store, a web page whose existence was first reported on Sunday by the television news outletsTV Predictions.
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Comcast customers have long complained about the company’s shoddy customer service. “We’re improving dramatically, but we can always do better,” said Brian Roberts, CEO of Comcast, at Fortune’s Global Forum conference this year. Now the company is tapping Amazon’s expertise to make its online sales and support interactions smoother.
“They helped us in our thinking about how to simplify the experience and just make it clean,” said Neil Smit, president of Comcast’s cable division, in an interview with the Wall Street Journal—for instance, by minimizing the number of clicks per transaction. “We’re partnering with a company that’s so good at the customer experience—I think that’s really what excites me.”