Reality Check: Small Businesses Must Be Using Social Media

According to the 2016 Small Business Technology Impact Study, small business owners should have a business website and social media involvement if they want to be successful. The study, which was conducted by Time Warner Cable Business Class, examined the ways in which consumers decide which businesses they’ll choose to buy from.

“It’s no secret that small business owners are hungry to get a prospect’s attention, while keeping their current customers coming back for more,” said Chase Sagum, CMO at BestCompany.

The study will be eye-opening to small business owners who take it seriously enough to ramp up their online presence to help them connect with consumers.

The 2016 Small Business Technology Impact Study Findings

Small businesses need to have a solid online presence if they expect to be successful. 36% of people surveyed in the study indicated that they might choose not to do business with those small businesses that have no website. This is true for many industries.